Key strengths
- Story-telling, journalism and communications
- Brand-building, digital marketing and growing communities
- Business development and growth strategy
- Culture, talent and managing others
- Start-ups, entrepreneurs and SMEs
Bio
Sophie enjoys building communities of entrepreneurs and innovators, and loves the excitement of growing start-ups and brands she believes in.
A few moons back, she joined the founding team of Smarta.com. It went on to become the UK’s then-leading advice brand for start-ups and entrepreneurs. She went on to become founding editor of LondonlovesBusiness.com, the online newspaper for London’s entrepreneurs and SMEs. There she worked alongside the CEO to develop all aspects of the business while running an editorial team.
Sophie has co-hosted events alongside the likes of Vince Cable and Michael Portillo, and has been named as one of the Courvoisier Future 500. She’s written for local, trade and national press and has been a media commentator for Sky News, BBC London and Radio Five Live.
She holds an English Literature BA from Bristol University and went on to train as a journalist at the London College of Communication. She’s lived in Bolivia, where she volunteered in an orphanage after university, and loves adventures.
Placement 1: BeMORE (formerly The Bread Tin)
BeMORE is a small member-based charity whose ambition is to create the next generation of philanthropists in London.
- Led a full rebrand to relaunch as BeMORE.
- Managed the development of new website and full suite of new marketing materials.
- Designed and implemented marketing and communications strategy.
- Redesigned the member acquisition process to significantly grow member sign-ups, creating two new event formats for businesses and individuals.
Placement 2: Mathematics Mastery – Ark UK Programmes
Mathematics Mastery’s mission is to transform mathematics education in the UK. It is part of education charity and schools network Ark.
- Developed the business plan to expand a pilot workbooks project in schools across five academic years, including project-management and financial modelling.
- Led the senior leadership team through an HR review that resulted in her redesigning the organisation’s recruitment processes.
- Led on digital marketing, implementing analytics best-practice and improving the UX of an online teacher toolkit.
- Developed regulatory policies to support Mathematics Mastery’s spin-out from Ark.
A little more about me…
Something my CV doesn’t tell you: I love dancing about and will do so almost anywhere with wild abandon. All are welcome to join in. Also, I revel in making things.
The greatest thing I’ve learnt this year: To create time and space for self-reflection, and then to focus my energies.
What I wanted to be when I grew up: Esther Rantzen.
The quotes that changed me:
- “We must be the change we want to see in the world.” – Ghandi
- “Unless you catch ideas and nail them down, you will soon cease to have any.” – Virginia Woolf
- “Get shit done.” – Aaron Levie